My new pop-up series is guided by the principle that sandwiches are not just for lunch. Even so, a WichThursday dinner sandwich must be something pretty special. It can’t just be two thin slices of white bread shmeared with flavoured mayonnaise and sliced diagonally into dainty triangles. It must be a very big handful and a even bigger mouthful of character and oomph, knocking you off your chair with high-impact sensations.
If there’s no wow there’s no WichThursday.
For the inaugural pop-up on 10 November I wanted London’s best salt beef sandwich, only I wanted it better. I asked Dan of De Gustibus Bakery to hand-carve his house-brined salt beef at Andrew’s Gray’s Inn greasy spoon and to serve the succulent slices with authentic New York deli mustard on twice-baked sourdough rye. Oh, yeah, I also made him promise to leave on as much fat as possible.