Vac pots – the old-tech alternative to the $11,000 Clover coffee brewer

Starbucks was not seeking to buy indie cred, nor was it trying to undermine the bragging rights of small artisan coffee roasters when it acquired the manufacturer of their $11,000 dream machine. I suspect CEO Howard Schultz viewed the Clover single-cup brewer, which he’s already installed in a limited number of Starbucks stores, as one way to restore the passion and theatre of the Starbucks coffee experience (see his memo.) If so, he might have been better served by turning to Japan and the low-tech, high-drama brewer that helped inspire the Clover. It’s called a vacuum pot and home versions retail for under $50 in the US and under £50 in the UK. [Read more…]