rude health porridge is no cruel gruel

rude health organic porridgeWhen Camilla Barnard named her organic cereals company rude health she was likely evoking wholesome, happy breakfast bowls as opposed to the cruel gruels forced upon defenseless pupils by pitiless schoolmasters. That’s the message I took from the recyclable cardboard box for her daily oats and its jolly photo of a girl’s legs in pink wellies doing scissors kicks in a field of tall grass. This is no one’s image of British boarding school. [Read more...]