Blue Bottle’s SG-120 coffee is in a glass of its own

It was past the morning rush and my pre-caffeinated eyes coasted halfway through the coffee menu at Blue Bottle Coffee ‘s new Brooklyn roastery before getting stuck onto a road barrier listed only as SG-120. I shifted my gaze into reverse, spotted the familiar signposts espresso and macchiato and tried to make use of all available evidence: If, as I suspected, SG-120 referred in some way to a Japanese video game console, what made it worth an additional 25 or 50 cents? [Read more…]