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	<title>deli | YOUNG &amp; FOODISH</title>
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		<title>Will Zobler&#8217;s at The Ned Soak Up or Suck Out the Soul from Jewish Deli?</title>
		<link>https://youngandfoodish.com/zoblers-at-the-ned/</link>
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		<dc:creator><![CDATA[dansyoung]]></dc:creator>
		<pubDate>Sun, 27 Aug 2017 14:56:40 +0000</pubDate>
				<category><![CDATA[deli]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[bagels]]></category>
		<category><![CDATA[City of London]]></category>
		<category><![CDATA[corned beef]]></category>
		<category><![CDATA[Jewish deli]]></category>
		<category><![CDATA[latkes]]></category>
		<category><![CDATA[London deli]]></category>
		<category><![CDATA[matzo ball soup]]></category>
		<category><![CDATA[New York deli]]></category>
		<category><![CDATA[Nick Jones]]></category>
		<category><![CDATA[pastrami]]></category>
		<category><![CDATA[salt beef]]></category>
		<category><![CDATA[The Ned London]]></category>
		<category><![CDATA[Zobler's]]></category>
		<category><![CDATA[Zobler's Delicatessen]]></category>
		<guid isPermaLink="false">http://www.youngandfoodish.com/?p=18920</guid>

					<description><![CDATA[Zobler’s Delicatessen, The Ned London&#8216;s New York deli fantasy, is a really big deal and a good one. too. But because I fear its pleasures and prices may not endure, I&#8217;ve slapped a sell-by date on my recommendation. The ground floor of the 5-star Ned London, with its seven restaurants amid 92 verdite columns, repurposes [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><a href="https://www.thened.com/restaurants/zoblers"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-18964" src="http://www.youngandfoodish.com/wp-content/uploads/2017/08/use-by-111117.jpg" alt="" width="950" height="546"></a><a href="http://thened.com/restaurants/zoblers">Zobler’s Delicatessen</a>, <a href="http://thened.com">The Ned London</a>&#8216;s New York deli fantasy, is a really big deal and a good one. too. But because I fear its pleasures and prices may not endure, I&#8217;ve slapped a sell-by date on my recommendation.</p>
<p><span id="more-18920"></span></p>
<p>The ground floor of the 5-star Ned London, with its seven restaurants amid 92 verdite columns, repurposes a magnificent&nbsp;<a href="http://www.lutyenstrustexhibitions.org.uk/communities/4/004/012/082/974//images/4603645754.jpg">banking hall</a>&nbsp;in the City of London. The Grade-I-listed former head office of the Midland Bank &nbsp;was designed in 1924 by the great architect <a href="http://www.lutyenstrust.org.uk/">Sir Edmund &#8216;Ned&#8217; Luytens</a> for the clearing of transactions, not potato <a href="http://www.myjewishlearning.com/recipe/potato-latkes/">latkes</a>. As a hotel lobby it is spectacularly sumptuous, but the scale of it is disorientating.</p>
<p>The Ned could stand to soak up some badly needed soul from Zobler&#8217;s restorative matzo ball soup. Or it could suck the soul out of it instead. Time will tell.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-18941" src="http://www.youngandfoodish.com/wp-content/uploads/2017/08/ned-hall-and-soup.jpg" alt="" width="1000" height="650"></p>
<p>The Ned London grew out of a partnership between <a href="http://www.sydellgroup.com/company/team/executive-team/andrew-zobler/">Andrew&nbsp;Zobler</a> of New York&#8217;s <a href="http://www.sydellgroup.com/">Sydell Group</a> and <a href="https://en.wikipedia.org/wiki/Nick_Jones_(entrepreneur)">Nick Jones</a> of the London-based <a href="https://www.sohohouse.com/">Soho House &amp; Co</a>. Jones likes to bring over expert chefs on temporary visas to get his regional American restaurants off the ground in spectacular fashion, as he did with <a href="http://www.youngandfoodish.com/londons-best-pizza-east-maybe-north-south-west-too/">Pizza East</a> and <a href="http://www.youngandfoodish.com/113-at-londons-new-electric-diner/">Electric Diner</a>. To open Zobler&#8217;s he enlisted a legendary name or, more precisely, the heir to one: Zobler’s consulting chef is Isaac Gellis, the great great grandson of <em>the</em> <a href="http://www.isaacgellisprovisions.com/biography/">Isaac Gellis</a>, once the Lower East Side&#8217;s foremost purveyor of cured and kosher delicatessen meats. (Zobler&#8217;s is not a kosher restaurant.)</p>
<p>With his six-month visa nearly up, young Isaac&#8217;s future in London is uncertain and so too is Zobler’s enduring quality.</p>
<p><a href="http://www.isaacgellisprovisions.com/biography/"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-18980" src="http://www.youngandfoodish.com/wp-content/uploads/2017/08/isaac-gellis-present-and-past.jpg" alt="" width="1000" height="637"></a>Go ahead, Nick Jones, prove me wrong. The potential for lasting greatness is there. Show me you have the will for it, too. Make Zobler’s even better, with or without Isaac Gellis.</p>
<p>Zobler&#8217;s&nbsp;#19 sandwich is a nod to&nbsp;<a href="http://www.langersdeli.com/">Langer’s</a>&nbsp;and that great LA deli&#8217;s <a href="http://www.langersdeli.com/2014/04/23/april-23-2014-half-a-19/">Original #19 Sandwich</a> – pastrami, coleslaw, Swiss cheese, Russian dressing on twice-baked rye. This homage is a beauty:</p>
<p><img loading="lazy" decoding="async" class="size-full wp-image-18955 alignnone" src="http://www.youngandfoodish.com/wp-content/uploads/2017/08/zoblers-19-closer-1000-1.jpg" alt="" width="1000" height="667"></p>
<p>The toasted rye is packed with tender, high-impact, house-smoked pastrami, though the peppery kick is fierce, leaving a faintly bitter aftertaste. Less pepper and more fat on the meat would do wonders.</p>
<p>My dining companion, chef <a href="http://twitter.com/jonnyrothfield">Jonny Rothfield</a>, and I tried Zobler&#8217;s corned beef, the Jewish deli standard Londoners know as salt beef, on two sandwiches ordered a half-hour apart. The quality varied from cut to cut: The lean corned beef on The Purist, a no-nonsense sandwich dressed only with mustard (French’s, sadly, not deli mustard), was superb albeit a tad dry. The slices of corned beef on the wonderfully obscene Reuben, however, were marvellously moist and melty.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-18926" src="http://www.youngandfoodish.com/wp-content/uploads/2017/08/reuben-two-zoblers-1000.jpg" alt="" width="1000" height="667"></p>
<p>By asking just £3 for a bowl of matzo ball soup that actually has nice chunks of chicken in it and £8 for the powerhouse Purist, Zobler’s Deli offers incredible ROI – by which I mean the return on <em>your </em>investment, if not necessarily that of <a href="https://www.forbes.com/profile/ron-burkle/">Ron Burkle</a>, The Ned&#8217;s billionaire backer.</p>
<p>Go soon, before November 11<sup>th</sup> 2017.</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-18934" src="http://www.youngandfoodish.com/wp-content/uploads/2017/08/zoblers-jacket-1000.jpg" alt="" width="902" height="602"></p>
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