Only a fool tries to upstage Marcel Wanders by out-smiling, out-dressing, out-tanning, out-hairing or out-flirting the tall, dark and handsome Dutch designer. But were you to tie your hair in a bun, as Josh Pollen did, or hide your intense gaze behind protective goggles, as Mike Knowlden did, you might find it relatively easy to out-geek Wanders. These ingeniously inventive – and skinny – young chefs managed just that at the London launch for Flos of the beautiful Wanders Can-Can Lamp at the Galleria Illy pop-up this October.

The co-founders, with Amy Houston, of Blanch & Shock Food Design managed this feat not with smoke and mirrors but rather with smoking styrofoam boxes of liquid nitrogen, iSi siphons loaded with CO2 cartridges and four ingeniously experimental ephemeral edibles flavoured with illy espresso:

• Pain au Chocolat Nitro Ice Cream with Illy espresso
• Nitro Cappuccino
• Malt Coffee ‘Grounds’ in Filters with Cobnut Milk
• Nitro-Aerated Coffee Microwave Sponge with Brown Butter Sauce and Powder

Possessing the taste if not mouth feel of a buttery croissant marbled with the finest dark chocolate and medium espresso, the pain au chocolat ice cream was as much the day’s design revelation as the Wanders lights. Even so, it was the cone-shaped paper filters filled with malt espresso nibs that stole the show. Knowlden and Pollen prominently displayed their filters on a table beside the staircase, near the gallery entrance, and no one could resist them. It appeared as though the fabulously fashionable folks who’d filled the Galleria space beyond capacity were pouring individual containers of cream over coarsely ground illy coffee and eating the stuff with a spoon. They were delighted to discover that the coffee grinds were actually snacky nibbles and the cream, cobnut milk. Blanch & Shock’s imaginative food pun was a big hit.

Message to Marcel Wanders: Never try to out-cobnut Mike Knowlden or Josh Pollen.

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On the night of 28 November Knowlden, Pollen and Houston, three fast rising stars of the London food scene, made hay at my BurgerMonday pop-up. I mean that literally: They developed hay burger buns made with hay-infused roasted flour and reduced hay stock and slathered with smoked hay mayonnaise.

Admit it, London: There is no hope of any celebrity chef upstaging a geek in goggles, especially one whose sidekick has his hair in a bun, if smoked hay mayonnaise is part of the equation.