I was fearful that 4food might get wind of my plans and obstruct or otherwise thwart the swarm, but co-founder Michael Shuman was non-confrontational. He offered to close off an entire level of the restaurant to accommodate us (and maybe also to cordon us off from other customers) and he also let me design a special Burger Monday beef burger. As toppings I chose pickle, manchego cheese, guacamole and chimichurri yucca all assembled on a brioche bun.

Ultimately my only worry, as this video makes plain, was that the BurgerMonday burger would be much more popular than Shuman imagined and 4food would not have enough chimichurri yucca on hand to satisfy all the flash mob BurgerMondiacs.

On Monday 15th November 2010 at 19:00 hours I led a red-shirted swarm of BurgerMondiacs to the Burger King at London’s Waterloo Station. Our mission was to elude security, occupy the upper level of the burger monarch’s restaurant and impose table service.

Our plot was foiled. Having intercepted our coded messages on twitter, BK pursued the nuclear option. Two agents disguised as chefs stockpiled the kitchen with a top-secret, untested weapon code-named “the Atomic Whopper”.

How did we know these dudes were spies? If you watch the uncensored youtube video closely you may observe that their white chefs jackets were simply too clean to be genuine:

5) As the ultimate expression of anti-snob snobbism

4) Few London restaurant kitchens do burgers with same consistency

3) With volunteer waiters serving the @burgermonday mob we’d be doing our bit for David Cameron’s Big Society

2) Waterloo Station has good links

1) For a laugh