I was fearful that 4food might get wind of my plans and obstruct or otherwise thwart the swarm, but co-founder Michael Shuman was non-confrontational. He offered to close off an entire level of the restaurant to accommodate us (and maybe also to cordon us off from other customers) and he also let me design a special Burger Monday beef burger. As toppings I chose pickle, manchego cheese, guacamole and chimichurri yucca all assembled on a brioche bun.

Ultimately my only worry, as this video makes plain, was that the BurgerMonday burger would be much more popular than Shuman imagined and 4food would not have enough chimichurri yucca on hand to satisfy all the flash mob BurgerMondiacs.