It’s perhaps surprising I took the bait: Recently I’d become too intimidated by the philosophy behind the Taste the Difference range to take anything so-labelled home. I felt Sainsbury’s was challenging me to taste the difference between the own-label products it branded with the TTD mark of excellence and humbler alternatives. Often I couldn’t tell them apart and that made me feel like a failure.

These yellow plums I simply could not resist. They were imported from Campania, the Italian region that is home to Naples and some of the world’s most prized plum tomatoes. The temptation to prepare a yellow marinara and to present it to an unsuspecting Mrs Young&Foodish as a roasted pepper or squash sauce was too great. And the price reduction from 87p to 58p eased my TTD syndrome and helped me overcome my insecurities.

At last I could not only see the difference but I could taste it, too. Hallelujah! I felt whole again. Though yellow tomatoes are sometimes sweeter and somehow more tomato-tasting than red ones these particular ones were not hunky ‘dori doro. They were extremely watery and a tad bland. I therefore urge you to buy a tin before the promotion ends, not so much to beat the red-sauce rap but rather to conquer the cowardice shared by neurotic Sainsbury’s shoppers like me. Try Taste the Difference pomodori d’oro just once and it’s unlikely you’ll ever go yellow again.