One of the many cultural advantages of my move from the US to the UK is that it’s been a cinch to avoid shopping malls. Nearly 5 years in London and I’ve only stepped inside a single mall, Brent Cross Shopping Centre – twice because I couldn’t get a Genius Bar reservation at the Apple Store on Regent Street and a third time to try the salt beef at the Harry M’s deli that had opened on level 3 of its Fenwick department store.
So how did I end up sacrificing a summer Saturday to Westfield London, “the largest in-town shopping and leisure destination in Europe” from “the world’s largest listed retail property group by equity market capitalisation“? My first inclination is to do what any man would do in a similar situation: blame my wife, who was desperate to find a pair of shoes to wear to her sister’s wedding. With 29 shoe stores at Westfield I rated her chances of finding a suitable pair as high as 15 percent.
To you I will own up to ulterior motives. First, I was curious to see what was left of the summer sales at Vans, Geox, Desigual and Habitat. Secondly, I’d heard there was an Apple store. But mostly I was eager to try the foie gras-topped duck burger at Croque Gascon, the southwest French fastfood from the creators of the upmarket Club Gascon and its bistro-class spinoff, Comptoir Gascon. At Club Gascon I had admired the culinary wit of chef Pascal Aussignac. I loved his foie gras brioche club sandwich, which delivered its crunch via bacon sliced as thin as an estate agent’s sincerity. At the Taste of London festival in Regent’s Park I’d enjoyed a mini-version of his Croque Gascon duck burger. I needed to experience the real thing, sur place, and that necessitated my entering the mother of all shopping malls and coping with the sort of challenges I thought I’d left behind. Like mustard that won’t come out of its container.
When having frites I like to ask for both mayonnaise and mustard, mix the two and, voilà , I have Dijon mayo for dipping. At Croque Gascon I tore open and squeezed one of the yellow stick sachets they served me and only a tiny dab of mustard oozed out. I opened a second sachet and a third and still did not have enough mustard for my Dijon mayo.  I was furious.
Croque Gascon sources its mustard sticks from Soreal Ilou, a French producer of condiments for the food services sector. Two days after my scene at the mall I emailed the company and asked 2 questions: How many grams of mustard were there in a stick? What was the advantage of this small dosage? Within 2 hours I had a response from Jean-Jacques Gonzalez, Directeur Commercial Restauration. He noted there were 4 grams per stick and that although their Dijon was also sold in 12-ounce sachets, it was a strong mustard and 4 grams of it were often sufficient. In closing, Monsieur Gonzalez reasoned I must be an amateur de moutarde and generously offered to send me some Dijon sticks.  Great, I thought: if he sends me 30 I’ll have enough mustard to dress a salad.
I did get around to trying the duck burger accessorised with a silky escalope of griddle-fried foie gras. At first I admired the firm, almost crunchy texture of the chopped-duck patty, as I had at Taste of London. It did not measure up to the foie gras burger pioneered by Michel Trama at L’Aubergade in Puymirol, France or the foie gras-filled sirloin and short rib burger created by Daniel Boulud for db Bistro Moderne in New York, but it was hardly their equal in cost either. The price, recently dropped from £12.50 to £10.50, was unusually accessible for so silly an extravagance.
Soon, however, my outlook darkened. The foie gras had retained its texture, despite the grill cook’s best efforts to incinerate it, but so too had the duck burger. I yearned for something soft and juicy, such as a hamburger. Admittedly, by this point I was not in the best of moods. I had just discovered a fresh mustard stain over the right pocket of my pants. Just my luck: I can only manage to squeeze out a few measly molecules of mustard from 3 sachets and all of it ends up on my lap.
“You see,” I complained to my wife, pointing to the stains. “This is why I hate shopping malls.”
Ah see now I loved Westfield. Then again, I am from Long Island. If anything, I think Westfield’s food options are a bit too upmarket. (Not that I mind because I am somewhat snobbish sometimes.) Where’s the McDonald’s? The Chick-fil-a? The Auntie Ann’s Pretzels?
I am sorry your burger was crap though.
Do not despair, Krista. There is an Auntie Anne’s pretzel stand at Kiosk Numbers 1 & 2 in the Upper Mall of the Centrale Shopping Center in Croydon (see mall maps). The current catchphrase of Centrale’s home page? “Because you only have 19 pairs of shoes…”
I love Westfield too, because it DOESN’T have a McDonalds and the other rubbish food you usually get in shopping centres. It’ll never be a major gastronomic destination, but I’m impressed you can get foie gras, pho and other such delicacies!
You’re right, Jenny. And despite my quibbles with the mustard sachets and my own personal issues with shopping malls I wish Croque Gascon, Pho and those who brought them to Westfield well.
“With 29 shoe stores at Westfield I rated her chances of finding a suitable pair as high as 15 percent.”
Classic. I like.
A LITTLE ANSWER FROM PASCAL AUSSIGNAC-THE TWIN OF PIERRE AUSSIGNAC ACTUALLY CHEF AT CLUB GASCON ,SMITHFIELD.
I REALLY BELIEVE YOU LIKE THE MUSTARD MR DAVID YOUNG AND IT IS ALWAYS BETTER WHEN IT IS FREE…
YOU ALSO MENTION THAT VERY NICE COMPARISON TO TWO OF 3 MICHELIN STARS RESTAURANTS WICH WE ARE HONOURED TO BE VIRTUALLY LINKED BUT AS A LITTLE REMINDER ,THESE RESTAURANTS SERVE FOIE GRAS BURGER IN THEIR OWN PREMISES AT A PRICE FEW PEOPLE CAN AFFORD .IT IS QUITE NOT REASONABLE TO COMPARE THE 2 THINGS.THE AIM OF CROQUE AT WESTFIELD OR SOMEWHERE ELSE IS TO GIVE THE GASCON FLAVOUR TO A WIDER AUDIENCE AT A DECENT PRICE; AND YOU ARE ABSOLUTELY RIGHT,THE FOIE GRAS ON THE PHOTO HAS BEEN OVERCOOKED AND IT SHOULD HAVE NEVER BEEN SERVED.
RELATIVITY IS ALL WHAT WE NEED IN THIS SILLY WORLD.
My sincerest apologies, Pascal Aussignac, for confusing you with someone named Pierre Aussignac (I’ve made the correction in the above post). My embarrassment would be worse had you not seasoned your very fair response with wit and humour.
Daniel, you are one of the best writers around! hysterical piece, i am humbled by your wit. xox marlena
Foie Gras is incredibly cruel, I can’t believe people are still eating it, let alone endeavouring to serve it at ‘reasonable prices’. There is no price that makes it reasonable.
Carolyn, if you’ve not seen chef Dan Barber‘s talk about Spanish farmer Eduardo Sousa and his “natural” foie gras, do have a look at the video. Sousa’s geese are not force-fed. He instead takes advantage of their natural inclination to stuff themselves during the fall in anticipation of the winter cold. Unfortunately, Sousa’s foie gras is prohibitively expensive: £66.69 for a 150-gram jar from this UK importer.