But Square Mile co-owner James Hoffman dropped the coffee geekery for our meeting at Bulldog Edition, as the Ace’s coffee shop is known.

James Hoffmann

The 2007 World Barista Champion didn’t explain how the baristas were using a state-of-the-art espresso machine, the La Marzocco Strada, to brew filter coffee.  He uttered not a word about his groovy new grinder, eschewing the new-toys routine so beloved by his peers. He didn’t enumerate the features that would make his coffee equal or superior to that served by Stumptown Coffee Roasters at the Ace Hotel coffee shops in Portland and New York .

Hoffmann preferred instead to preach his new coffee-shop gospel:

No preaching.

Bulldog Edition baristas must neither critique nor educate customers, unless prompted. (“If they haven’t asked a question,” Hoffmann tells them, “they haven’t opted into the lecture.”) Their job is not to give people their ultimate coffee experience but rather to give them only what they need right now – typically a cup of hot coffee with or without milk.

Backed by friendly and courteous service Hoffmann insists Bulldog Edition be, in his words, “a coffee shop that reliably makes your day better”.

 
A coffee shop that makes your day better. Hmmm, try rolling that one around your tongue.

It’s odd to get a dose of all-American happy talk from any Briton, much less from Hoffmann, the coffee expert who, through his personal blog and company blog, has taught us so much about the ins and outs of coffee. But behind this promise is an acknowledgement that not everyone likes being told what they should and shouldn’t like.

“Coffee”, he says, “has replaced wine as the pretentious idiot drink. We’ve become the butt of jokes.”

Bulldog Edition is only Square Mile’s second venture into retail. The first, Penny University, was a pop-up brew bar opened in Shoreditch in 2010. A puritanical shrine to filter coffee, Penny U deprived its disciples of milk and sugar. It was meant to educate and even provoke.

 

His chosen name and equally groovy occupation notwithstanding, Styles (né Williams) has yet to win a following of barista groupies, if said species truly exists, perhaps because he won’t act the rockstar part. The only smashing down he cares to do is of barriers between the customer and the server. Elegant, perceptive and meticulous in his approach to coffee preparation and service, he, like Tobias Cockerill and Square Mile Coffee‘s James Hoffmann, his Penny University colleagues, is more a barista in the sommelier mould, minus the stuffiness. The soft-spoken Styles is macho deficient and he’s “totally okay with that”.

Next week Styles turns 29, which, in barista years, is the equivalent of 58. When he started in the biz it was so long ago he wasn’t even using the term barista yet. His job was that of “coffeemaker” at the Bratwurst Shop in Melbourne’s Queen Victoria Market, preparing 800-1000 barely drinkable coffees per day in a busy deli packed as tightly as, well, a bratwurst. Hemmed into the corner by the 130-kilo (287 lb) Korean man who worked beside him, Styles took to leaning on one foot and unwittingly kicking off the shoe from the other. At Penny University he’s worn tightly laced boots, rather than his preferred Vans or Cloggs, to control a tic he’s never managed to – sorry – kick.

The first great coffee of Styles’ life was prepared at Ray Cafe by barista Alex Anderson, who would later work in London at Flat White. Too intimidated to linger for long at what was then an ultra-cool bastion of Melbourne artists and musicians, Styles did not take his first sip of latte until he’d stepped outside. “I was blown away”, he recalls, adding that the surface of Anderson’s steamed milk “looked like white glass” (no bubbles).

Styles later landed a barista job at Ray Cafe and was blown away once more, this time “by how little I knew compared with what I thought I knew”. He stayed there for two years, working night jobs all the while, and, with more confidence than money to his name, travelled to London (via New York) in September 2006 without a return ticket. Upon clearing customs he took the tube from Heathrow to Piccadilly and walked to Flat White, a rite of passage for Antipodean arrivals.  “Flat White was the mecca for coffee”, he says. “No one touched them”. Styles stuck around Flat White for six months and paid close attention not only to the preparation of the coffee but also to the dynamics of the queue and customer involvement.

“Tim takes a huge amount of learning from each cafe experience”, notes Hoffmann, the co-patron of Penny University and the 2007 World Barista Champion. “He also has the wisdom to adapt his approach if the concept is very different to what he was doing before”.

Styles was increasingly intrigued by coffee shops which put the focus on their  baristas and let them take control of the experience. At the Intellgentsia coffee bar in the Silver Lake district of Los Angeles he observed how each customer was effectively met at the front of the queue by a person with a portafilter in his hand and a grinder at the ready. Moving along the counter from right to left the customer enjoyed easy access and interaction with those preparing his or her order. At the Intelligentsia in Venice, where Styles worked as a consultant at the time of its opening, the bar was replaced by four stations where customers would have a one-to-one interface with a barista.

Penny University, with only six seats, two baristas and no espresso, slowed that interface to a drip. As the acoustic counterparts to heavy-metal espresso machines, the pour-over and siphon brewers freed the baristas and customers to converse with each other in relative calm.

Styles obsessed about the operational details that would allow Penny U baristas to take control of the situation and share their excitement about the coffees without talking down to customers. To take one example, small water glasses were chosen so that the baristas would be refilling them often and subtly reminding customers they were being looked after.

Prior to its opening Styles predicted Penny U would confront a walkout rate of about 30 percent. The English were not accustomed to drinking filter coffee in cafés and they surely never encountered any who refused their requests for sugar and milk. Londoners, he reasoned, were introspective and difficult, unlike the forward-thinking, open-minded free spirits of Venice.

He was wrong. The walkout rate was negligible. Among some 2000 served there were only four requests for milk. This time it was London that blew the one-shoed barista away.

One year on, those conditions have been met and the wishes of the growing legion of local cafenatics has been granted: London’s great coffee moment has come.

First, London’s best baristas are successfully weaning coffee-diluting delusionists off their morning bowls of warm milk to richer espresso drinks in progressively darker shades of brown. The 4-step programme advances from latte to flat white to cortado (aka gibraltar) to macchiato to espresso. The national chains have taken notice. Costa launched a flat white in January with great fanfare, not so much by improving the quality of its coffee, predictably, but rather through a campaign of hype: The search for the perfect coffee will soon be over with the arrival of the Flat White to Costa.

Secondly, the number of great London coffee shops which roast their own beans has increased by 50 percent. Nude Espresso has joined Monmouth Coffee and Climpson & Sons in this select group. Others tempted to do the same should by inspired by the recent opening of Caravan, the first restaurant in the UK to roast its own coffee.

Thirdly, filter coffee is at last a brewing trend. Tapped & Packed, a superb new coffee shop and espresso bar in Fitzrovia, Central London, showcases 3 of the best methods for preparing filter coffee – Aeropress, pour over (cone filter) and the attention-grabbing siphon, a two-chambered vacuum coffee pot that resembles some glass apparatus in a mad scientist’s lab. The new location of Taylor St Baristas in the City of London adds a 4th method, French press (cafetière). Even Gwilym Davies, a Londoner whose espresso-making skills won him the World Barista Championship, is brewing lowtech coffees through either an Aeropress or a pour-over cone.

Beyond these developments is the coffee buzz I am both feeling on the streets of East London and Soho and seeing overseas. In London you see new indie coffee shops opening all the time. In New York or Los Angeles you might spot the dragon logo for the influential London roaster Square Mile either on the company’s stickers or, sometimes, a bag of its beans acquired through transatlantic trades. (Baristas don’t exchange shirts, as footballers do. They swap coffee beans.) Tell an American coffee geek you’re from London and he or she will ask you if you’ve ever had a coffee made by Gwilym, whose reign lasts another two months. He’ll part with his title in June at the 2010 World Barista Championship, to be held in that great new coffee capital, London.

Why has it been so difficult to pinpoint his whereabouts? For years now, Gwilym has not plied his craft in a coffee shop with a fixed address and fitted plumbing. That would be too restrictive for a free-spirit who lives in a houseboat. He developed his championship form working irregular hours at a freestanding cart parked at Whitecross Street food market (“Pitch 42”) on weekdays from 8ish to 2ish and behind the Columbia Road flower market on Sundays at roughly the same hours. His schedule was made more uncertain by his winning the World Barista Championship (WBC) in April 2009. A rock star in the coffee world, he’s invited to Italy so often he may have to change his name to Guglielmo. And now he’s rolled into Shoreditch with yet another cart. Prufrock, as the sleek and polished trolley is known but not labeled, is positioned inside the fashionable menswear shop Present (140 Shoreditch High Steet – see map).

With the cart at Present Gwiylm has rolled out the prized Nuova Simonelli piston espresso machine he won at the WBC. Piston espresso machines, unlike most pump-driven ones, are fitted with manual levers that need to be pulled down by the barista to build pressure and force hot water through the coffee grinds. The term “pulling” an espresso derives from this action.

The espressos, lattes and cappuccinos prepared with a piston machine are not necessary superior to those made with a pump machine. In fact, because these manual machines are so difficult to operate the results are often disappointing. Struggling to get his espresso and steamed milk the way he wanted and hoping to learn from his missteps Gwilym recorded all the variables of his failed attempts – dry weight, total time, liquid weight, etc – on a hand-written chart. This proved counterproductive. He is a coffee geek, sure enough, but not a charts and numbers coffee geek. “Stop thinking so hard,” advised his roaster, Annette Moldvaer of London’s Square Mile Coffee. “Just make a nice coffee.”

He listened and he did. Not every espresso is the same. One can be heavy and chocolatey; the next, lighter and fruitier. But it is this very mutability that I find most appealing. Whereas competition baristas like Gwilym are judged for the consistency of their drinks and presentation, at Present he and the star baristas who operate the Nuova Simonelli in his absence are embracing an inconsistency and imperfection dictated by a fiddly manual machine. Every result is a discovery; every cup, unique. The ultimate reward for Gwilym is found in the quiet of the piston machine. There is no electric pump making noise. For the first time he can hear his world champion espresso fall into the cup. At Present, you can hear it, too.

Antipodean know-how and joviality invigorate the landscape for the top 10 coffee shops in London. Baristas from New Zealand and Australia transform waves of rich espresso and smoothly textured steamed milk into lattes so velvety you can barely see a bubble. Two Kiwi imports, Ozone Coffee and Allpress Espresso, have recently opened roasteries and coffee shops in London.

Yet it’s home-grown talent that represents the cream of the crema: Two of the last four World Barista Champions are British and work in London: 2007 winner James Hoffmann is co-owner of Square Mile Coffee Roasters, an artisan roaster supplying beans to half of the top 10 London coffee shops. 2009 champion Gwilym Davies co-operates the Prufrock Coffee Shop on Leather Lane, now the best coffee shop in London, as well as the “Prufrock” coffee trolley he and partner Jeremy Challender rolled into the menswear boutique Present. And Monmouth Coffee maintains world-class standards for sourcing, roasting and brewing beans while supporting small-batch indie roasters just getting into the act.

When this list was first posted in April 2009 I cautioned that the British capital wouldn’t be a coffee capital until the taste for excessively milky coffees receded and the best coffee shops looked beyond espresso to filter coffees. Those conditions have been met. In the months ahead we can expect to see more and more London coffee shops and even restaurants following the example of wonderful Caravan and roasting their own beans. More roasters and with it, a  greater diversity of roasting styles, can only benefit an already thriving coffee scene.

London’s top 10 coffee shops (see map) nurture a close-knit community of cafenatics who circulate around East London and the West End and cheer on each other. That fluidity can extend to the baristas. Their restlessness speeds staff turnover, making it problematic to position any one coffee shop atop another on this top 10 list. Barista skills are a main consideration in choosing the top 10, ahead of shop atmosphere and behind only coffee quality and consistency. To qualify as a coffee shop, coffee must be its primary focus. This eliminates from consideration cafés where food takes priority over coffee, however good their coffee service may be.

The top 10 coffee shops in London

1. Prufrock Coffee

The first bricks-and-mortar coffee shop operated by Gwilym Davies. Previously the 2009 World Barista Champion was pulling shots at two street carts and, more recently, an espresso trolley rolled into the menswear boutique Present. That trolley remains, but at the Prufrock coffee shop there is room to follow the action drip by drip at the brew bar or sit at tables and chat, read, work or pretend to work as Davies, partner Jeremy Challender and their accomplished baristas fuss over the details, small and smaller, that go into producing a truly great coffee with featured and seasonal beans from Square Mile. The lower level is home to the London Barista Resource & Training school, which may be reserved for barista training, cafe consultancy and hen nights.

Prufrock Coffee Shop – 23 Leather Lane, EC1
Prufrock at Present – 140 Shoreditch High Street, E1

2. Notes Music & Coffee

Notes does not compel you to compare espressos brewed from the beans of the Square Mile and world-class guest roasters. You’re not required to analyse the results of pressure profiling enabled by its La Marzocco Strada espresso machine. You’re not forced to sit at its brew bar, an homage to the tasting counter at the May-July 2010 pop-up Penny University, and try three filter coffees meticulously brewed by the syphon, V60 and drip pot (woodneck) methods. You don’t have to shop for CDs and DVDs, or sit comfortably for hours listening to them. You don’t even have to tie your visit to cultural attractions around nearby Trafalgar and Leicester Squares and, with the beautiful new location, Covent Garden. All you need to do is go.

31 St Martin’s Lane, WC2
36 Wellington Street, WC2

3. Monmouth Coffee

The great pioneer of pour-over filter coffee is so central to the Convent Garden area it almost seems as if the sundial pillar at Seven Dials is points north down the street that lent the coffee shop its name. Its velvety lattes are made with organic Jersey milk from Jeff Bowles in Somerset, making it one of the few coffee shops anywhere that takes its milk as seriously as its coffee. The best and maybe also the worst that can be said about London’s long-running, highest-quality roaster is that it hasn’t been influenced much by recent trends. Snug tables hidden in the rear must often be shared, when two knees can already seem two too many. The larger Monmouth outside Borough Market, with its pour-through cone filter bar, communal table and improvisational street theatre (otherwise known as a queue), is a must stop before, after and midway through visits to the food market. Monmouth’s Saturday annex has moved further east along the Bermondsey rail arches from its Maltby Street roastery to Spa Terminus.

Monmouth Covent Garden – 26 Monmouth Street, WC2
Monmouth Borough Market – 2 Park Street, SE1
Monmouth Bermondsey – 148 Spa Road, SE16

4. Milk Bar/Flat White

Milk Bar may share the same coffee and New Zealand lineage as Flat White, its older Soho sibling, but that doesn’t stop its devotees from insisting the spinoff is superior to – and cooler than – the original. While I can fault neither the espresso drinks nor the top baristas at either shop I fully understand such loyalties. Personally I’d rather the Milk Bar’s Matt not know when I am at Flat White, just as I’d prefer Flat White’s Cameron be kept in the dark about my visits to Milk Bar. Rest assured, at both shops the outstanding macchiato is made from the same custom espresso blend by roaster Square Mile, marked with the same three-swirl signature and delivered with the same Antipodean good cheer.

Milk Bar – 3 Bateman Street, W1
Flat White – 17 Berwick Street, W1

5. Tapped & Packed

Identified only by the “No. 26” and “No. 114” on its shopfronts, Tapped & Packed fills its grinders with two custom espresso blends from the West Midlands roaster Has Bean, a more nuanced one for espressos and americanos and a punchier one to cut through the milk in flat whites and lattes. Filter coffee, though less prominent than it the past, is brewed with great, drip-by-drip care. The best option of may relate to the length and quality of your coffee break: T&P’s finicky baristas are fine with quickies, sending you away with a takeaway cup inside a minute, yet encourage you to overstay your welcome at inviting tables, quiet corners and, at No. 114, glorious picture windows.

26 Rathbone Place, W1
114 Tottenham Court Rd, W1 

6. Nude Espresso

Nude was launched as a calming retreat from the outrageousness – and outrageously bad coffee – of Spitalfields and Brick Lane. Its new location, tucked into a quiet corner of leafy Soho Square, provides sanctuary from the insanity – and insanely bad coffee – of Oxford Street. The beans are roasted at Nude’s Brick Lane roastery, while the warm hospitality and milk-texturing techniques are exported from New Zealand and Australia. If you want the naked truth, Nude’s standing offer of a complimentary coffee with every 250-gram bag of coffee beans purchased is a no-brainer from both directions: If you’re buying beans you might as well have a coffee. If you’re having a coffee you might as well buy some beans.

Nude Espresso Spitalfields, 26 Hanbury Street, E1
Nude Espresso Soho, 19 Soho Square, W1

7. Workshop Coffee

Workshop may have started life in London as the Melboune import ST ALi, both in name and inspiration, but its coffee beans are transformed from green to brown in a roaster positioned some 10 metres behind the handsome Slayer espresso machine that fronts this brick-walled Clerkenwell duplex. With a choice ringside seat you can hear the roaster with one ear and the espresso machine with the other. The very good quality of the espresso drinks and filter coffees is on an upward trajectory, both here and at the satellite coffee bar formerly known as Sensory Lab in Marylebone, just north of the Oxford  Street department stores.

27 Clerkenwell Road, EC1
75 Wigmore Street, W1U

8. Dose Espresso

 Owner/barista James Phillips has moved his curvy red La Marzocco FB-80 espresso machine one door down on Long Lane into larger quarters split diagonally in a sharp design by Velorose. But it is the increase from 18 to 25 square metres that is most impressive to regulars thrilled to have a place to actually sit with coffees meticulously prepared with Square Mile beans. So will Phillips now change the name of his coffee shop to Doubledose? “Um”, he replies, “no”.

70 Long Lane, EC1

9. The Espresso Room

The overworked perfectionist behind this truly indie coffee shop offers proof you don’t need to have Antipodean ancestry to be an unflappably affable London barista. We’ll ignore the fact that British owner/operator Ben Townsend spent 8 years in Melbourne, acquiring Australian citizenship along the way. In his narrow shop, Ben fastidiously pulls every shot of Square Mile espresso as if it were lifesaving: Doctors at Great Ormond Street Hospital would be wise to prescribe 3 per day to their patients.

31-35 Great Ormond Street, WC1

10 Kaffeine

Kaffeine charges £2.50 for a latte, which, given the high rents for office space in Fitzrovia, has to be regarded as one of the great values in London. It’s a great spot to take a kaffeinated meeting or respite, with Square Mile beans extracted from Synesso Cyncra espresso machine. No, caffeine is not spelled with a K in Australia and New Zealand, from whence the owners and baristas came.

66 Great Titchfield Street, W1

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