With its lunch launch at the acclaimed London steakhouse Hawksmoor on the 26th of April BurgerMonday officially silenced the naysayer’s refrain: It’s just a burger.
Just a burger? That cliché, if literally true, will now seem less a JAB at than an absurdity to the carnivorous assembled who, seated on both sides of the long BurgerMonday table, watched the Hawksmoor servers set down those fat-glistening chopped steaks posed in split domes of sesame-seeded brioche.
Here was a optimally proportioned burger that transformed the dirty business of mincing and blending meat cuts into a culinary craft. Here was an implosive two-hander that spoke forcefully, even with Ogle Shield or Stichelton cheese and streaky bacon as distractions, for the deep, complex, almost gamy flavour of Longhorn beef.
Just a burger? Sorry, I don’t think so.
Have heard great things about the Hawksmoor burger and am sure a fun night was had by all who attended Burger Monday but am struggling to get my head around the burger fetish in London. So few places do it well, and those that do charge quite a hefty sum for the no-doubt-delicious piece of burger heaven. Still, sounds like I’m in the minority and you’ve got a good thing going here Daniel 😉
Sig – I am in complete agreement: London is no place for a burger fetishist to flourish, as those who’ve acquired this fixation in New York or LA know all to well. The goal of BurgerMonday is to encourage and promote practitioners with a grasp of burger fundamentals. At present they are few in number.